Ad specs
Each screen has its own resolution. Start from the template for your screen so nothing gets cropped or stretched.
Drivers see your ad for a few seconds. Aim for seven words or fewer, plus your name and one way to reach you.
On a small LED screen, thin letters disappear. Use heavy type, and make your main line at least a fifth of the screen's height.
Light text on a dark background, or the reverse. Avoid placing text over busy photos.
Video is welcome. Avoid fast cuts, flashing and strobing; they're hard to read and we can't run them on public roads.
A video can be as long as your slots add up to: 15 seconds for one slot, 30 for two. Images stay on screen for the whole slot.
Every ad is reviewed before it plays. See what we won't run.
| Resolution | 144 × 144 px |
|---|---|
| Aspect ratio | 1:1 |
| File types | MP4 (H.264), JPG, PNG |
| Maximum file size | 50 MB |
| Maximum length | What your slots add up to (15 seconds each), up to 30 seconds |
| Frame rate | Up to 30 fps |
| Pixel pitch | 6.67 mm |
| Screen size | 0.96 × 0.96 m (3 ft 2 in × 3 ft 2 in) |
| Brightness | 6,000 nits |
| On air | 6 a.m. to midnight |
PNG at 144 × 144 px, with a safe area marked. Keep text inside it.
